When do I get access?

We're onboarding a small group first and setting each team up personally. Join the waitlist and we'll email you when your spot opens.

Do I have to change my email tool?

No. Send from your own Gmail or Outlook, or keep using Instantly or Smartlead and we'll push approved emails there.

Where do the facts and sources come from?

From company websites, news, filings, our data partners and your own CRM. Every fact in a draft links to where it came from.

Will it send anything without me?

No. At the start you approve every email. Later, if you want, you can let a rule you wrote send on its own, and you can turn it off at any time.

How do you protect my domain?

We keep daily sending limits, use warmed-up inboxes and add a one-click unsubscribe to every email. Unsubscribes are handled straight away and never go through AI.

Is my data shared with other customers?

No. Your contacts, research and emails stay in your own workspace and are never used for anyone else.

HubSpot first: we read your companies and contacts and log what was sent. More CRMs follow. No CRM? You can start from a list.

Pricing is set against meetings booked, so you can see what each meeting costs in dollars. We'll share it before you start.

Is it legal to email people this way?

Yes, when it's done right. We follow cold email rules like CAN-SPAM in the US, PECR in the UK and CASL in Canada, and every opt-out is honoured.

What if a fact is wrong?

Each fact shows its source, so you can check it in one click. Edit it or skip the email, and we learn from what you change.

New AI SDR for founders and teams

Book more meetings without hiring more SDRs.

Heraldo finds companies ready to buy, writes a personal email for each one, and sends it from your inbox once you approve.

You approve every email
Sends from your Gmail or Outlook
First drafts in 30 minutes

Today · Heraldo

Heraldo

Today
Signals24
Emails waiting for your OK7
Replies2
Meetings1
Results

Gmail connectedDomain health: good

Good morning, Daniel

7 emails waiting for your OK
2 new replies
1 meeting booked

Waiting for your OKBest first

Rachel Morgan2h agoVP Sales · Larkspur FreightOpened an Austin office3
Marcus Reed5h agoCRO · TallyhawkRaised $18M Series A2
Lena Fischer1d agoVP Sales · CobaltixStarted as VP Sales3
Owen Hart1d agoHead of Growth · Northvale RoboticsHiring 6 SDRs2

3 more waiting

Rachel MorganVP Sales · Larkspur Freight

Subject Your Austin office and the new SDR team

Hi Rachel,

Congrats on opening your Austin office last week. I also saw four SDR roles open on your careers page, and with Larkspur now shipping to 40 US cities, ramping new reps fast must matter more than ever. Worth a 15-minute chat next week?

Daniel

Sources3 of 3 facts have a source

1Company newsroom · Oct 14
2Careers page · Oct 15
3Company website · Oct 2

Marcus ReedCRO · Tallyhawk

Subject Congrats on the Series A

Hi Marcus,

Congrats on Tallyhawk's $18M Series A. With three new sales roles posted this month, the next quarter is about pipeline. Teams your size use us to book first meetings without adding headcount. Open to a short call on Thursday?

Daniel

Sources2 of 2 facts have a source

1Press release · Oct 16
2Careers page · Oct 12

Lena FischerVP Sales · Cobaltix

Subject Your first quarter at Cobaltix

Hi Lena,

Congrats on starting as VP Sales at Cobaltix. With a new Chicago office and two security launches this year, there's a lot for your team to tell buyers. Would a 20-minute walkthrough help?

Daniel

Sources3 of 3 facts have a source

1Press release · Oct 9
2Company newsroom · Sep 30
3Company blog · Oct 1

Teams already on the waitlist

Every draft shows why the account matters and where each fact came from. My team approves a week of emails before lunch.

Emily CarterHead of Sales, Quillstack

Buying signals

Know who's ready to buy. Fresh every morning.

Heraldo watches for funding, hiring, new leaders, job changes, website visits and news. You get a short, ranked list of who to email today.

heraldo.app/signals

Live

Today's signals12 new

Larkspur FreightStrong fit
Raised a $24M Series B
Fundinglarkspurfreight.com/news2h ago
QuillstackStrong fit
Hiring 4 SDRs in Austin
HiringCareers page3h ago
CobaltixStrong fit
New VP of Sales started this week
New leadercobaltix.io/blog4h ago
Fernbrook HealthGood fit
Team viewed your pricing page twice
Website visitYour website5h ago
OrbitlineStrong fit
Your past champion joined as Head of Sales
Job changeorbitline.com/team6h ago

7 more waiting today

See all signals

Website visits show the company. Matching a visit to a person is US-only.

Always fresh
Old signals drop off your list, so every email has a current reason.
Best fit first
Companies that match your ideal customer sit at the top.
Proof attached
Each signal links to where it was found, like a filing or a press release.

See how a signal becomes an email

Never miss a reason to reach out

Raised a Series AHiring 4 SDRsNew Head of SalesOpened an EU officeVisited your pricing page twiceBlog post about switching CRMChampion moved to a new companyLaunched a new product

Expanding to AustinFiled a 10-K mentioning growth plansClosed a $12M roundPosted 10 engineering jobsNew CFO joinedPast customer is now a VPRead three case studiesBuilding a sales team

“I wake up to a short list of companies with a real reason to talk to them. Every line shows where it came from, so my team spends the morning talking to buyers instead of digging.”

Grace WhitfieldVP Sales, Pinecrest Labs

How it works

From signal to meeting in four steps.

We find the reason to reach out, research the account and write the email. You approve, and it sends.

New reasons to reach out

New officeFound 2 hours ago

Larkspur Freight opened an Austin office

Logistics · 420 people · Dallas, TX

larkspurfreight.com/newsroom

Fit with your ideal customer92/100

Watching for

Funding
Hiring
New leaders
Job changes
Website visits
News

The platform

All your outbound, in one place.

No more switching between tools. Heraldo does the work; you approve every email.

To Rachel Morgan, VP Sales, Larkspur FreightDraft · waiting for your OK
Hi Rachel, congrats on opening the Dallas hubsource 1. With 6 SDR roles opensource 2, the first month of outreach gets busy. Worth a quick chat?
1Larkspur Freight blog, Sep 28
2Larkspur careers page
No made-up facts
Every claim in a draft links to the page it came from.
- Every fact has a source
- Not on your do-not-contact list
- Inside sending limits
- Unsubscribe link added
4 of 4 checks passed
Four checks on every email
Every draft is checked before it reaches you.
- Gmail
- Outlook
- Instantly
- Smartlead
- HubSpot
- Slack
Sends from your inbox
Gmail or Outlook, or push approved emails to Instantly or Smartlead.
Replies, sorted
Interested replies come first. Unsubscribes are handled at once, never by AI.
97%landed in the inbox
Last 8 weeks
Domain setup passing:
SPF passing
DKIM passing
DMARC passing
Your domain stays healthy
We watch inbox placement and slow down before problems start.
8:00 AMYour daily digest
7 emails waiting for your OK
2 new replies
Tallyhawk just raised $18M
Daily digest
One short morning summary of what needs your OK.
Cost per meeting
$84
down 18% vs last month
$1,260 spent · 15 meetings this month
Cost per meeting fell from $131 in May to $84 in Oct.
Know what each meeting costs
Spend and meetings booked, in dollars, so you see what outbound returns.

Integrations

Works with the tools you already use.

Bring in contacts from HubSpot or a CSV. Send from Gmail or Outlook, or through Instantly and Smartlead.

Connects to your tools

Contacts come in from your CRM or a list. Approved emails go out through the tools you already pay for.

In: CRM and lists

CRMPulls contacts in and logs meetings back
SoonCRMPulls companies and people from Attio
SoonCRMPulls contacts in and logs meetings back
SoonCRMPulls contacts in and logs meetings back
Import and exportBring in a list or take your data out

HeraldoOne record per account

Spots funding, hiring, new leaders and website visits as they happen.
Reads each account and saves a source for every fact.
Drafts a personal email where each claim links to its source.
Blocks unsourced claims and waits for your OK before anything sends.
Sends from your mailbox or pushes to your sending tool.
Sorts replies into interested, not now and unsubscribe.

Out: sending

MailboxSends from your own mailbox
MailboxSends from your own mailbox
CampaignsPushes approved emails to your campaigns
CampaignsPushes approved emails to your campaigns

Your team

Approvals and alertsApprove drafts from Slack
SoonMeetingsBooks meetings into your calendar

Safe by default

You approve every emailNothing sends without your OK.
One-click unsubscribe, never through AIOpt-outs stop every send at once.
Your data stays in your workspaceNever shared between customers.
CAN-SPAM, PECR and CASL readyRules applied per country before sending.

Get your first drafts in 30 minutes.

Connect your CRM and inbox, tell us who you sell to, and review your first emails the same day.

See how it works

Use cases

Built for founders, teams and agencies.

Sell on your own or run a team. Heraldo finds who to email, writes with real facts and waits for your OK.

For founders who sell

Sell before you hire a sales team

What you get

A ranked list of companies to email, every morning
Drafts written for you, every fact sourced
Sends from your Gmail once you approve

from sign-up to your first drafts: 30 min
a day to review and approve: 15 min

“I approve the day's emails before standup. That's my whole outbound routine now.”

Daniel OkaforFounder, Tallyhawk

Join the waitlist

Live preview

For SDR teams

Less research, more conversations

What you get

An account brief for every prospect, with links
Openers built from facts you can check
Replies sorted: interested, not now, unsubscribe

saved per rep, every week: 6 hrs
to research an account, sources included: 2 min

“My reps open a brief and start the conversation. The research is already there, with links.”

Tom LindqvistSDR Manager, Cobaltix

Join the waitlist

app.heraldo.example/accounts/larkspur

Live preview

For sales leaders

See meetings and cost per meeting

What you get

Meetings and reply rate, by rep and by signal
Cost per meeting, in dollars
Every email approved before it sends

average cost per meeting, in dollars: $97
meetings this month, each traced to its signal: 34

“I can see what a meeting costs us, by rep, without building a spreadsheet.”

Grace WhitfieldVP Sales, Pinecrest Labs

Join the waitlist

app.heraldo.example/results

Live preview

For outbound agencies

Run outbound for every client in one place

What you get

One workspace per client, with its own domains
Each client's data kept separate, never shared
Meetings and cost per meeting, per client

meetings booked across clients this month: 25
contacts or data shared between clients: 0

“Each client gets its own workspace and domains. Nothing crosses over.”

Luis RomeroFounder, Saltmarsh Growth

Join the waitlist

app.heraldo.example/clients

Live preview

The old way vs. with Heraldo

Same goal, fewer hours, and nothing sends without you.

Task	The old way	With Heraldo
Finding who to contact	Spreadsheets and guesswork	Ranked signals waiting each morning
Research	20 min per account	Done for you, with sources
Personalisation	“Hi {first_name}” templates	Facts you can check, each with a link
Sending	Risky bulk blasts	Your inbox, your limits, you approve
Replies	Lost in a busy inbox	Sorted: interested, not now, unsubscribe
Knowing what it's worth	Usage fees you can't explain	Cost per meeting, in dollars

Sample data, not customer results

More meetings. Less time. Clear cost per meeting.

An illustration of what we build towards: more meetings from fewer emails, and a clear cost for each one. The figures below are made up.

Tallyhawk
11.4%
reply rate on cold email
How they did it · Tallyhawk
Emailed only companies that raised money in the last 30 days.
Each email opened with the funding news, with the source one click away.
Quillstack
$84
per booked meeting
How they did it · Quillstack
Paused lists with no replies after week two.
Moved spend to new sales leaders and SDR hiring.
“We used to argue about whether a personal line was true. Now the source sits under every line, and I approve a day of email in ten minutes.”
Emily CarterHead of Sales, Quillstack

Illustrative figures, not customer results. We will publish real numbers once customers agree to share them.

Sample messages, not real customers

How it would sound. Written by us, to show the shape of it.

Daniel Okafor@danokaforX
Set up Heraldo in about 30 minutes. By lunch I had 12 drafts, each showing the funding round or job post it came from. Changed two words, approved the rest.
9:14 AM · Oct 3, 2026
14 replies9 reposts212 likes
Emily CarterHead of Sales at Quillstack1d ·PublicLinkedIn
Budget conversations changed once we could see cost per meeting in dollars. Last quarter we paid $84 for each booked call, and I can show our CEO exactly where it went.
486 reactions37 comments
Rachel Morganrachel@larkspurfreight.exampleto Tom LindqvistThu 10:42 AMEmail
Re: Your new Dallas hub
Hi Tom, good timing. We're adding SDRs this quarter and security is on the list. Thursday at 2pm works. Send an invite?
#sales-wins· SlackSlack
1. Tom Lindqvist9:41 AM
  Booked 3 meetings from this morning's queue. All three replied to the hiring news.
2. Lena Fischer9:43 AM
  The source under each line is why I approve so fast.
Jacob Miller@arjunbuildsX
It sends from my own Gmail at a normal pace. Domain stayed healthy, replies land in the inbox I already use. That's the whole pitch for me.
4:02 PM · Sep 28, 2026
6 replies4 reposts97 likes
Hannah ColeRevOps Lead at Orbitline3d ·PublicLinkedIn
Unsubscribes are handled the moment they arrive, with no AI in that path. That one detail got it through our legal review in a week.
312 reactions21 comments
Saltmarsh team· WhatsAppWhatsApp
1. Luis Romero11:05
  Client 4 signed off on the approval step.
2. Julia Novak11:07
  Same for client 7. Separate workspaces per client sealed it.
Sofia Marchettisofia@fernbrook.exampleto Fernbrook sales teamFri 6:15 PMEmail
Rolling it out to everyone
Team, one wrong claim loses us a clinic. Every fact now has a link under it, and nothing goes out until one of us approves it. Rolling it out to all reps on Monday.
Owen Hart@owenhartX
Best part is the note on why each company matters now. New VP of Sales, hiring push, funding round. I know what to say before I write a word.
8:30 AM · Oct 9, 2026
3 replies2 reposts58 likes
Grace WhitfieldVP Sales at Pinecrest Labs2w ·PublicLinkedIn
We kept Smartlead for sending. Approved emails go straight into our campaigns, so nothing about how we send had to change. Rolled out to 11 reps in a week.
254 reactions18 comments
Nina Kowalski· MessagesMessages
1. Sam Turner3:12 PM
  Setup was plain questions. Drafts were ready this afternoon.
2. Nina Kowalski3:20 PM
  Read them. Every line has a source. Approve?
3. Sam Turner3:21 PM
  Approved 8. Sending from my Gmail now.
Ryan Brooksryan@brightwater.exampleto Jacob MillerTue 8:03 AMEmail
Re: Congrats on the Austin office
Jacob, good catch on the new office. We're reviewing vendors next month. Free Tuesday at 11?
Lukas Weber@kenjiwX
Replies come back sorted: interested, not now, unsubscribe. I only open the ones that need me.
7:55 AM · Oct 12, 2026
8 replies5 reposts141 likes
Chloe DuboisManaging Partner at Juniper & Co5d ·PublicLinkedIn
Clients ask how we found them. We show the exact source for every line in the email. That trust carries into the first call.
198 reactions12 comments
#outbound· SlackSlack
1. Anna Schmidt2:10 PM
  When it can't source a claim, it leaves the claim out.
2. Emily Carter2:12 PM
  Shorter emails, none we'd regret. Keep it that way.
Marcus Reed@marcusreedX
Week one: 43 drafts approved, 5 replies, 2 meetings booked. Cost per meeting was on the dashboard before I asked: $96.
5:47 PM · Oct 10, 2026
4 replies3 reposts77 likes
Diego AlvarezPartner at Redline Ventures1w ·PublicLinkedIn
Asked three portfolio founders what changed in outbound this quarter. All three named the same thing: every email now shows its sources, and nothing sends without them.
402 reactions29 comments

Daniel Okafor@danokaforX
Set up Heraldo in about 30 minutes. By lunch I had 12 drafts, each showing the funding round or job post it came from. Changed two words, approved the rest.
9:14 AM · Oct 3, 2026
14 replies9 reposts212 likes
#sales-wins· SlackSlack
1. Tom Lindqvist9:41 AM
  Booked 3 meetings from this morning's queue. All three replied to the hiring news.
2. Lena Fischer9:43 AM
  The source under each line is why I approve so fast.
Saltmarsh team· WhatsAppWhatsApp
1. Luis Romero11:05
  Client 4 signed off on the approval step.
2. Julia Novak11:07
  Same for client 7. Separate workspaces per client sealed it.
Grace WhitfieldVP Sales at Pinecrest Labs2w ·PublicLinkedIn
We kept Smartlead for sending. Approved emails go straight into our campaigns, so nothing about how we send had to change. Rolled out to 11 reps in a week.
254 reactions18 comments
Lukas Weber@kenjiwX
Replies come back sorted: interested, not now, unsubscribe. I only open the ones that need me.
7:55 AM · Oct 12, 2026
8 replies5 reposts141 likes
Marcus Reed@marcusreedX
Week one: 43 drafts approved, 5 replies, 2 meetings booked. Cost per meeting was on the dashboard before I asked: $96.
5:47 PM · Oct 10, 2026
4 replies3 reposts77 likes

Daniel Okafor@danokaforX
Set up Heraldo in about 30 minutes. By lunch I had 12 drafts, each showing the funding round or job post it came from. Changed two words, approved the rest.
9:14 AM · Oct 3, 2026
14 replies9 reposts212 likes
#sales-wins· SlackSlack
1. Tom Lindqvist9:41 AM
  Booked 3 meetings from this morning's queue. All three replied to the hiring news.
2. Lena Fischer9:43 AM
  The source under each line is why I approve so fast.
Saltmarsh team· WhatsAppWhatsApp
1. Luis Romero11:05
  Client 4 signed off on the approval step.
2. Julia Novak11:07
  Same for client 7. Separate workspaces per client sealed it.
Grace WhitfieldVP Sales at Pinecrest Labs2w ·PublicLinkedIn
We kept Smartlead for sending. Approved emails go straight into our campaigns, so nothing about how we send had to change. Rolled out to 11 reps in a week.
254 reactions18 comments
Lukas Weber@kenjiwX
Replies come back sorted: interested, not now, unsubscribe. I only open the ones that need me.
7:55 AM · Oct 12, 2026
8 replies5 reposts141 likes
Marcus Reed@marcusreedX
Week one: 43 drafts approved, 5 replies, 2 meetings booked. Cost per meeting was on the dashboard before I asked: $96.
5:47 PM · Oct 10, 2026
4 replies3 reposts77 likes

Emily CarterHead of Sales at Quillstack1d ·PublicLinkedIn
Budget conversations changed once we could see cost per meeting in dollars. Last quarter we paid $84 for each booked call, and I can show our CEO exactly where it went.
486 reactions37 comments
Jacob Miller@arjunbuildsX
It sends from my own Gmail at a normal pace. Domain stayed healthy, replies land in the inbox I already use. That's the whole pitch for me.
4:02 PM · Sep 28, 2026
6 replies4 reposts97 likes
Sofia Marchettisofia@fernbrook.exampleto Fernbrook sales teamFri 6:15 PMEmail
Rolling it out to everyone
Team, one wrong claim loses us a clinic. Every fact now has a link under it, and nothing goes out until one of us approves it. Rolling it out to all reps on Monday.
Nina Kowalski· MessagesMessages
1. Sam Turner3:12 PM
  Setup was plain questions. Drafts were ready this afternoon.
2. Nina Kowalski3:20 PM
  Read them. Every line has a source. Approve?
3. Sam Turner3:21 PM
  Approved 8. Sending from my Gmail now.
Chloe DuboisManaging Partner at Juniper & Co5d ·PublicLinkedIn
Clients ask how we found them. We show the exact source for every line in the email. That trust carries into the first call.
198 reactions12 comments
Diego AlvarezPartner at Redline Ventures1w ·PublicLinkedIn
Asked three portfolio founders what changed in outbound this quarter. All three named the same thing: every email now shows its sources, and nothing sends without them.
402 reactions29 comments

Emily CarterHead of Sales at Quillstack1d ·PublicLinkedIn
Budget conversations changed once we could see cost per meeting in dollars. Last quarter we paid $84 for each booked call, and I can show our CEO exactly where it went.
486 reactions37 comments
Jacob Miller@arjunbuildsX
It sends from my own Gmail at a normal pace. Domain stayed healthy, replies land in the inbox I already use. That's the whole pitch for me.
4:02 PM · Sep 28, 2026
6 replies4 reposts97 likes
Sofia Marchettisofia@fernbrook.exampleto Fernbrook sales teamFri 6:15 PMEmail
Rolling it out to everyone
Team, one wrong claim loses us a clinic. Every fact now has a link under it, and nothing goes out until one of us approves it. Rolling it out to all reps on Monday.
Nina Kowalski· MessagesMessages
1. Sam Turner3:12 PM
  Setup was plain questions. Drafts were ready this afternoon.
2. Nina Kowalski3:20 PM
  Read them. Every line has a source. Approve?
3. Sam Turner3:21 PM
  Approved 8. Sending from my Gmail now.
Chloe DuboisManaging Partner at Juniper & Co5d ·PublicLinkedIn
Clients ask how we found them. We show the exact source for every line in the email. That trust carries into the first call.
198 reactions12 comments
Diego AlvarezPartner at Redline Ventures1w ·PublicLinkedIn
Asked three portfolio founders what changed in outbound this quarter. All three named the same thing: every email now shows its sources, and nothing sends without them.
402 reactions29 comments

Rachel Morganrachel@larkspurfreight.exampleto Tom LindqvistThu 10:42 AMEmail
Re: Your new Dallas hub
Hi Tom, good timing. We're adding SDRs this quarter and security is on the list. Thursday at 2pm works. Send an invite?
Hannah ColeRevOps Lead at Orbitline3d ·PublicLinkedIn
Unsubscribes are handled the moment they arrive, with no AI in that path. That one detail got it through our legal review in a week.
312 reactions21 comments
Owen Hart@owenhartX
Best part is the note on why each company matters now. New VP of Sales, hiring push, funding round. I know what to say before I write a word.
8:30 AM · Oct 9, 2026
3 replies2 reposts58 likes
Ryan Brooksryan@brightwater.exampleto Jacob MillerTue 8:03 AMEmail
Re: Congrats on the Austin office
Jacob, good catch on the new office. We're reviewing vendors next month. Free Tuesday at 11?
#outbound· SlackSlack
1. Anna Schmidt2:10 PM
  When it can't source a claim, it leaves the claim out.
2. Emily Carter2:12 PM
  Shorter emails, none we'd regret. Keep it that way.

Rachel Morganrachel@larkspurfreight.exampleto Tom LindqvistThu 10:42 AMEmail
Re: Your new Dallas hub
Hi Tom, good timing. We're adding SDRs this quarter and security is on the list. Thursday at 2pm works. Send an invite?
Hannah ColeRevOps Lead at Orbitline3d ·PublicLinkedIn
Unsubscribes are handled the moment they arrive, with no AI in that path. That one detail got it through our legal review in a week.
312 reactions21 comments
Owen Hart@owenhartX
Best part is the note on why each company matters now. New VP of Sales, hiring push, funding round. I know what to say before I write a word.
8:30 AM · Oct 9, 2026
3 replies2 reposts58 likes
Ryan Brooksryan@brightwater.exampleto Jacob MillerTue 8:03 AMEmail
Re: Congrats on the Austin office
Jacob, good catch on the new office. We're reviewing vendors next month. Free Tuesday at 11?
#outbound· SlackSlack
1. Anna Schmidt2:10 PM
  When it can't source a claim, it leaves the claim out.
2. Emily Carter2:12 PM
  Shorter emails, none we'd regret. Keep it that way.

FAQ

Questions, answered.

Straight answers about access, your data and what goes out in your name.

Still unsure?Email us

Early access

Start booking more meetings. We'll set you up.

Join the waitlist. We're onboarding a small group of teams first, one by one.

Request early access

No spam. Unsubscribe anytime. Privacy policy

What happens next

Join the listTell us your CRM and where you send from.
15-minute setup callWe connect your inbox and agree who you sell to.
First drafts in 30 minutesPersonal emails, waiting for your OK.

“We had sourced drafts to review before our setup call ended.”

Emily CarterHead of Growth, Northvale Robotics

Rep	Meetings	Reply rate	Cost per meeting
Anna Schmidt	14	11.2%	$84
Marcus Reed	11	9.6%	$97
Nina Kowalski	9	8.4%	$118
Team	34	9.9%	$97

Book more meetings without hiring more SDRs.

Teams already on the waitlist

Know who's ready to buy. Fresh every morning.

Always fresh

Best fit first

Proof attached

Never miss a reason to reach out